I gasped at the first touch as I was removing it from its packaging. This pillow is SOFT. The quality is fantastic. There are no loose threads, no tearing, no strange odors, and it is abundantly filled with stuffing. I was hoping it would have a foam filling like the Squishmallows brand, but I am in no way disappointed. I would expect to pay double the price in any "kawaii" Japanese shop, so I definitely recommend this pillow to anyone who's hesitant to purchasing.
I bought this as a gift/birthday present to my friend who loves Shiba Inus. Upon opening the box,he was greeted with a butt. He laughed,I laughed,and it is rare to find neither of us hugging it at any given time when we are both home. It is very soft,squishy, and looks as expected based on the image.
I bought this for my boyfriend who always sleeps holding a pillow. I got him this and the size is perfect, it came fully fluffed without any wrinkles and was in perfect condition. It is very soft and perfect for snuggling. My boyfriend sleeps with it every night and absolutely loves it. It is slightly firm and also works well as a pillow. Very cute. Much wow.